Gray & Farrar International Advertising Campaign

An international advertising campaign designed to target high net worth individuals to the ultimate matchmaking service.

Using the visual language of luxury branding, the campaign focused on a series of studio-shot images juxtaposed with an esoteric sounding statement or question. Gray & Farrar’s presence online was kept to a minimum to emphasise the personal, face-to-face nature of the offer as well as clearly differentiate it from any online dating websites.